Professional services
Look like the firm you already are.
Your work is worth what you charge. The website is usually the only part of the firm a prospective client sees before deciding whether to take the meeting — and it is almost always the weakest thing you own.
For accounting, financial planning, legal and consulting firms whose next client is researching before they ever call.
The problem
The site says less about you than your worst competitor's does.
Firms with real expertise routinely publish the vaguest websites on the internet. Four stock photos, a paragraph about being "trusted advisors," a services list that could describe any firm in the state, and a contact form. Meanwhile the newer firm down the road has published thirty pages that actually answer questions, and is getting the calls.
What it costs
You are being screened out before you know you were considered.
Prospective clients research privately. You never see the ones who looked at your site, could not tell what you specialize in, and moved on.
Referrals check you out too. A weak site can lose a warm introduction that took someone else a year to earn for you.
Generic copy is invisible to search. "Comprehensive financial solutions" matches nothing a real person types.
AI assistants now answer "who should I hire for X in my city" directly. A site with no specific, extractable expertise cannot be part of that answer.
The fix
Specific, plain, and easy to quote.
A site that names exactly who you serve and what you handle, in the words your clients use — not industry language. Service pages deep enough to demonstrate competence, credentials and licensing stated plainly, and content structured so both a search engine and an AI assistant can pull an accurate answer about your firm without paraphrasing you into someone generic.
What a professional services build includes
- Service pages specific enough to actually rank, one per practice area
- Team and credential pages that state licensing and qualifications plainly
- Plain-language copy — no "solutions," no "leverage," no "holistic approach"
- Consultation booking that fits how your firm actually intakes clients
- Organization and Service structured data so your specialties are unambiguous
- A content structure that answers the questions clients ask before they call
Most professional services sites land between $2,500 and $6,000. Exact scope is agreed on the call, before any work starts.
On every build
The technical baseline, whatever your industry.
Server-rendered pages, not a JavaScript shell
Every page ships real HTML. Crawlers and AI assistants that do not run JavaScript still read the whole thing — most template builders fail this outright.
Structured data on every page
LocalBusiness, Service and FAQPage schema, so Google and AI assistants get unambiguous facts about your business instead of guessing.
AI crawlers explicitly allowed
GPTBot, ClaudeBot and PerplexityBot are welcomed in robots.txt, and an llms.txt file points them at your key pages and facts.
Answer-shaped content
Headings phrased as the questions your customers actually type, with the direct answer in the first sentence. That structure is what gets quoted back inside an AI answer.
Built for the Core Web Vitals Google grades you on
Largest Contentful Paint under 2.5s, interaction under 200ms, no layout shift. Measured before launch, not assumed.
Booking and contact that actually work
A real booking flow and a contact form that is tested end to end before you get the link — plus the tracking to see which one people use.
How it works
Four steps. You talk to the person building it.
- 01
A 20-minute call
You tell me what the business does and who you want calling. I tell you straight whether a new site is the right spend, or whether your money is better put somewhere else first.
- 02
I build it
You get a working link in days, not a mockup. Real content, your photos, your services, your pricing if you want it published.
- 03
You review, I revise
Changes go in while you watch. No ticket queue, no account manager relaying messages.
- 04
Live, and findable
Launch, submit to Google, verify the structured data, and confirm the AI crawlers can read it. Then you get the keys.
FAQ
Professional Services website questions
Straight answers, in the order people usually ask them.
Get started
Two ways to start. Both take about twenty minutes.
Pick a time on the calendar and we talk it through, or send a message and I will come back to you within one business day. There is no pitch deck and no pressure — if a new website is not the right spend for you right now, I will say so.
Book a call
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Open the booking page in a new tabOr send a message
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