Dental
A full schedule starts long before the phone rings.
New patients pick a practice the same way they pick a restaurant: they search, they compare three, they judge fast. Most of that decision is made before anyone has spoken to your front desk.
For general, cosmetic and specialty dental practices competing for the same new patients.
The problem
Your site was built for you, not for the patient searching at 11pm.
It leads with the practice name and a photo of the building. It takes four clicks to find out whether you take their insurance, six seconds to load on a phone, and there is no way to request an appointment without calling during business hours — which is precisely when they are at work.
What it costs
One new patient a week is a meaningful number.
New patient lifetime value in general dentistry runs well into the thousands. A handful of lost searches a month compounds into real revenue over a year.
Insurance is the first question and the most common reason someone leaves your site. If it is not answered on the page they landed on, they check the next practice.
Practices spend heavily on Google Ads and then send that traffic to a homepage that does not mention the treatment the person searched for.
Patients increasingly ask AI assistants for a dentist near them. Those answers are assembled from sites the assistant can read — and most dental site templates ship a JavaScript shell it cannot.
The fix
Answer the question they came with, then let them book.
A page per treatment, so a search for a specific procedure lands somewhere that addresses it. Insurance and payment answered where people look, not buried on a billing page. Online appointment requests that work at eleven at night. And structured data telling Google and every AI assistant exactly what your practice does, where it is, and when it is open.
What a dental build includes
- A page per treatment, so specific procedure searches land somewhere relevant
- Insurance and payment answered up front, where patients actually look for it
- Online appointment requests that work outside office hours
- New patient information — forms, first visit, what to expect — in plain language
- Dentist and Service structured data covering hours, location and procedures
- Fast on a phone, because that is where nearly all of these searches happen
Most dental practice sites land between $2,500 and $6,000. Exact scope is agreed on the call, before any work starts.
On every build
The technical baseline, whatever your industry.
Server-rendered pages, not a JavaScript shell
Every page ships real HTML. Crawlers and AI assistants that do not run JavaScript still read the whole thing — most template builders fail this outright.
Structured data on every page
LocalBusiness, Service and FAQPage schema, so Google and AI assistants get unambiguous facts about your business instead of guessing.
AI crawlers explicitly allowed
GPTBot, ClaudeBot and PerplexityBot are welcomed in robots.txt, and an llms.txt file points them at your key pages and facts.
Answer-shaped content
Headings phrased as the questions your customers actually type, with the direct answer in the first sentence. That structure is what gets quoted back inside an AI answer.
Built for the Core Web Vitals Google grades you on
Largest Contentful Paint under 2.5s, interaction under 200ms, no layout shift. Measured before launch, not assumed.
Booking and contact that actually work
A real booking flow and a contact form that is tested end to end before you get the link — plus the tracking to see which one people use.
How it works
Four steps. You talk to the person building it.
- 01
A 20-minute call
You tell me what the business does and who you want calling. I tell you straight whether a new site is the right spend, or whether your money is better put somewhere else first.
- 02
I build it
You get a working link in days, not a mockup. Real content, your photos, your services, your pricing if you want it published.
- 03
You review, I revise
Changes go in while you watch. No ticket queue, no account manager relaying messages.
- 04
Live, and findable
Launch, submit to Google, verify the structured data, and confirm the AI crawlers can read it. Then you get the keys.
FAQ
Dental website questions
Straight answers, in the order people usually ask them.
Get started
Two ways to start. Both take about twenty minutes.
Pick a time on the calendar and we talk it through, or send a message and I will come back to you within one business day. There is no pitch deck and no pressure — if a new website is not the right spend for you right now, I will say so.
Book a call
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Open the booking page in a new tabOr send a message
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