Home services
Get the call before your competitor does.
When a homeowner's AC quits at nine at night, they search, they skim three results, and they call one. This is about being the one they call — on Google, and increasingly inside ChatGPT and Gemini too.
For HVAC, plumbing, electrical, roofing and the trades that live or die on the phone ringing.
The problem
You are good at the work. You are invisible at the search.
The company two zip codes over is not better than you. Their site loads faster, says what they charge, and answers the exact question the homeowner typed. Yours was built by a cousin in 2019, takes six seconds on a phone, and opens with a stock photo of a smiling family.
What it costs
Every search you lose is a job someone else invoices.
A single after-hours HVAC call is worth hundreds to low thousands of dollars. Losing two a week is a salary.
Ninety percent of these searches happen on a phone, in a hurry. A site that takes six seconds to load has already lost — the homeowner hit back and called the next result.
If you run Google Ads, you are paying full price to send people to a page that does not convert them. That is the most expensive way to be invisible.
AI assistants are increasingly the first stop. When someone asks ChatGPT for a plumber in their area, it can only recommend businesses whose sites it can actually read.
The fix
Fast, honest, and impossible to misread.
A site that loads in under two seconds on a phone, puts your number and a text-a-photo estimate above the fold, publishes what you actually charge, and lists every service you offer in plain language — so both Google and an AI assistant can match you to the exact job someone needs done tonight.
What a home services build includes
- Tap-to-call and text-a-photo estimate buttons on every screen, above the fold
- A published price list or starting-price table — the single highest-converting block on a trade site
- An exhaustive services list, so long-tail searches like "water heater replacement" land on you
- Service area pages for the neighborhoods and zip codes you actually cover
- Before-and-after galleries built from your real job photos
- LocalBusiness and Service structured data, so your hours, area and services are unambiguous
Most home service sites land between $500 and $1,500. Exact scope is agreed on the call, before any work starts.
On every build
The technical baseline, whatever your industry.
Server-rendered pages, not a JavaScript shell
Every page ships real HTML. Crawlers and AI assistants that do not run JavaScript still read the whole thing — most template builders fail this outright.
Structured data on every page
LocalBusiness, Service and FAQPage schema, so Google and AI assistants get unambiguous facts about your business instead of guessing.
AI crawlers explicitly allowed
GPTBot, ClaudeBot and PerplexityBot are welcomed in robots.txt, and an llms.txt file points them at your key pages and facts.
Answer-shaped content
Headings phrased as the questions your customers actually type, with the direct answer in the first sentence. That structure is what gets quoted back inside an AI answer.
Built for the Core Web Vitals Google grades you on
Largest Contentful Paint under 2.5s, interaction under 200ms, no layout shift. Measured before launch, not assumed.
Booking and contact that actually work
A real booking flow and a contact form that is tested end to end before you get the link — plus the tracking to see which one people use.
How it works
Four steps. You talk to the person building it.
- 01
A 20-minute call
You tell me what the business does and who you want calling. I tell you straight whether a new site is the right spend, or whether your money is better put somewhere else first.
- 02
I build it
You get a working link in days, not a mockup. Real content, your photos, your services, your pricing if you want it published.
- 03
You review, I revise
Changes go in while you watch. No ticket queue, no account manager relaying messages.
- 04
Live, and findable
Launch, submit to Google, verify the structured data, and confirm the AI crawlers can read it. Then you get the keys.
FAQ
Home Services website questions
Straight answers, in the order people usually ask them.
Get started
Two ways to start. Both take about twenty minutes.
Pick a time on the calendar and we talk it through, or send a message and I will come back to you within one business day. There is no pitch deck and no pressure — if a new website is not the right spend for you right now, I will say so.
Book a call
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Open the booking page in a new tabOr send a message
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